Southern Sugar
AI-Generated Brand Identity • Print • Social • AR Experience • Mobile App
Southern Sugar is an exciting new dessert shop set to open in Houston, Texas. This downtown spot will focus on delicious Southern-inspired sweets, including ice cream, pastries, cakes, and more, all presented in a super creative way that's perfect for Instagram. The spec campaign visuals were mainly created using AI tools to produce visuals and videos for the pitch. The campaign's goal is to establish Southern Sugar as the top spot in Houston for unique and indulgent desserts that are great for sharing in person and stunning enough to share on social media.
Project Brief Deck created with Adobe Express using AI
Project Brand Guide Sheet created with Adobe Express using AI to generate logo marks
AI-generated logo structure images for a paid social media post.
AI-generated static and video art for paid social media stories.
Business Card that launches an augmented reality experience with a screenshot able coupon for users
AI-generated key proposal advertising art for publications local to Houston, TX.
Mobile App - Order Delivery / Pick-Up
