Jamaican Ready To Drink Cocktail
Stakeholders Pitchdeck, Branding, Packaging
I had the pleasure of working with Jamaican native Chelsea Randolph in visualizing her concept for a proposed Ready To Drink Jamaican cocktail. Chelsea longed for the familiar irie vibes of her island, that feeling of sunshine felt when stepping onto a white sand beach, the energy of good times with friends on a rooftop or in the yaad, the excitement for the first day of a vacation rich in culture conjured by regional flavors harmonizing to compose a distinctive taste to be enjoyed no matter where you are. The brand offers a ready-to-drink Jamaican experience thoughtfully crafted with authentic flavors and traditional recipes to transport consumers to a vibrant tropical escape.
Sneak Peak at our Stakeholder's Pitchdeck (without the proprietary research)
Brand Identity Direction Moodboard
Logo Exploration
Selected Logo
Packaging Concepts
