Locals Love Port A
Fall Tourism Campaign
This seasonal campaign provides an intimate perspective of Fall in Port Aransas through the testimonials of the town's local residents:
Fall in Port Aransas, Texas, is full of balmy breezes, coastal cuisine, salty-style shopping, legendary fishing, and seasonal bird migrations. As the hustle and bustle of the high season comes to a close, the locals emerge from their cabanas to stake out their own stretch of uncrowded shoreline. For residents, there's a little disconnect in Port 'A' between local favorites and major tourist draws. But there are plenty of small-town secrets residents are just waiting to share if asked.
Fall in Port Aransas, Texas, is full of balmy breezes, coastal cuisine, salty-style shopping, legendary fishing, and seasonal bird migrations. As the hustle and bustle of the high season comes to a close, the locals emerge from their cabanas to stake out their own stretch of uncrowded shoreline. For residents, there's a little disconnect in Port 'A' between local favorites and major tourist draws. But there are plenty of small-town secrets residents are just waiting to share if asked.
agency: MDR Advertising
client: Port Aransas Tourism Bureau
project: Fall Tourism Campaign
Microsite LocalsLovePortA.com
Social Media & Print Advertising
Television Spots - Copywriting, Concept Storyboarding, Creative Direction