Locals Love Port A
Fall Tourism Campaign
This seasonal campaign provides an intimate perspective of Fall in Port Aransas through the testimonials of the town's local residents:
Fall in Port Aransas, Texas is full of balmy breezes, coastal cuisine, salty-style shopping, legendary fishing and seasonal bird migrations. The hustle and bustle of the high season comes to a close and the locals emerge from their cabanas to stake out their own stretch of uncrowded shoreline. For residents, there’s little disconnect in Port ‘A’ between local favorites and major tourist draws. But there are plenty of small-town secrets residents are just waiting to share if asked.
Fall in Port Aransas, Texas is full of balmy breezes, coastal cuisine, salty-style shopping, legendary fishing and seasonal bird migrations. The hustle and bustle of the high season comes to a close and the locals emerge from their cabanas to stake out their own stretch of uncrowded shoreline. For residents, there’s little disconnect in Port ‘A’ between local favorites and major tourist draws. But there are plenty of small-town secrets residents are just waiting to share if asked.
agency: MDR Advertising
client: Port Aransas Tourism Bureau
project: Fall Tourism Campaign
Social Media & Print Advertising
Television Spots - Copywriting, Concept Storyboarding, Creative Direction