Nike
Packaging Design
In my role as a Category Production Artist at Nike, I was responsible for producing and designing retail packaging for seven different product categories, including Fitness, Baseball, Softball, Basketball, Soccer, Football, and Socks. I also created graphics and patterns for equipment, conducted colorway exploration, and ensured seamless factory implementation through the development of presentation materials and product tech packs. Additionally, I played a key role in executing visual line plans, designing catalogs for national retail partners, and creating sales sheet collateral. Occasionally, I would be given the opportunity to direct high-quality product photoshoots and edit the final photo assets for implementation.
In my role as a Category Production Artist at Nike, I was responsible for producing and designing retail packaging for seven different product categories, including Fitness, Baseball, Softball, Basketball, Soccer, Football, and Socks. I also created graphics and patterns for equipment, conducted colorway exploration, and ensured seamless factory implementation through the development of presentation materials and product tech packs. Additionally, I played a key role in executing visual line plans, designing catalogs for national retail partners, and creating sales sheet collateral. Occasionally, I would be given the opportunity to direct high-quality product photoshoots and edit the final photo assets for implementation.