Texas Gulf Surfing Association
Advertising Campaign • Website • Broadcast
Since 2015, I have coordinated and led the ONE DAY annual public service event for the American Advertising Federation-Coastal Bend Chapter. This initiative unites marketing and advertising professionals with graphic design students to develop a comprehensive multimedia advertising and branding campaign for a local nonprofit organization. The campaign benefits from over $75,000 in donated media across the South Texas region. On the event day, I oversee the execution of the deliverables and provide art direction for the campaign. Following the event, I refine and polish all the materials produced that day and expand the campaign by creating additional touchpoints, such as websites and video content for broadcast television and radio. This project empowers professionals and students to leverage their creative skills in support of a local nonprofit that operates with minimal marketing resources, helping amplify their message and benefit our community.
Multimedia brand identity and advertising campaign deliverables
Skilled professionals and student volunteers create initial assets under my direction, and I further refine and enhance them after the event.
Skilled professionals and student volunteers create initial assets under my direction, and I further refine and enhance them after the event.
SurfTGSA.org new website
Website Design and Development
Website Design and Development
TGSA :30 for traditional and streaming broadcast
Design and Production
Design and Production